May 15, 2017 / GuidesFor Team
The Omaha World-Herald illustrates how bad publicity and negative reviews can hurt small businesses in a way that they do not damage the bigger conglomerates. Companies like United Airlines, which saw its stocks plummet after the release of videos that showed a passenger was being ejected, still have cash reserves to cushion the impact. Small businesses may not have those resources or adequate time to recover. Reviews play a huge role in e-commerce success, and business owners can use them to generate positive reviews to boost their business. According to the following article, positive reviews that engage the customer result in more purchases by said customer, and an increase in the amount of his purchases. Read on for more. – Cora Llamas.
Posted In: Research